Blue Bird - Berbenah Untuk Berubah
A video from Blue Bird, launched in response to a wave of negative backlash from demonstrations by their drivers against online ride-hailing services like Gojek/Grab that went viral. It was unprecedented for a major company to sincerely acknowledge its mistakes, offer an apology, and commit to making changes and improving.
A video from Blue Bird, launched in response to a wave of negative backlash from demonstrations by their drivers against online ride-hailing services like Gojek/Grab that went viral. It was unprecedented for a major company to sincerely acknowledge its mistakes, offer an apology, and commit to making changes and improving.
This video received a warm and overwhelmingly positive response from consumers, marking a pivotal moment in customer-company relations.
